You must have heard that the first impression is the last impression, and this applies to almost everything either it’s about your style or the website you designed. And when it comes to a website, especially the first impression actually plays an important role because it decides whether the customer looks further over the products and services given.
Whenever customers or users visit your site within a few clicks, they decide whether they want to do the business with you or not. It is always important to ensure that your website is not confusing, hard to navigate, or poorly designed. Such a factor drives your customers away.
If you are willing to have a smooth experience, the major priority must always be your business’s website. The website is actually a pathway that bridges the gap between you and your customer. It helps you in generating leads, building up trust, and also turning your customers into potential buyers. In simple words, it can be stated that your website is the foundation for all of your sales and marketing efforts and decisions. It is always important to make it perfect.
There are a lot of things that can be done to improve the user experience of your website. And one of them is to avoid these common web design mistakes that can drive away customers. Considering the same, here we have compiled some:
Slow Loading Speed
This is one of the important factors that affect the conversion of our customers. If your site loads slowly, then the customer will not be able to take that interest in the service you are providing, and they will bounce off soon.
In order to get something fancy, we got to use some colours in the fonts and designs that are actually hard to understand or use. For example, if you put white text on a black background, it will become complicated for the user to read it. Try to use the font according to the background of your website.
No Or So Many Call To Action Buttons
Call to action is one of the most common features that every website has. It is important to ensure that how many times a customer is getting the CTA this also depends upon the goals of the website and the business. Also, it is necessary to understand the goals of the visitor and the requirements of the visitor. Sometimes the user gets overwhelmed if they get a properly displayed CTA. Try to design and place the CTA in such a manner that it derives the desired action.
No Mobile Responsiveness
Nowadays, more users, even everyone, use their mobile phones for surfing and browsing websites. And there is no secret in that. Hence you must ensure that your website is mobile responsive. Your website must properly work on mobile devices, and it should also fit on the mobile screen.
If a user is at your website, then it is their first step towards your business. He gets to know everything about your business. In order to maintain a healthy and long term customer, it is important for you to ensure that you are not using any cheesy tricks to convert him. Try to be authentic and show what you exactly have.
Navigation Is Complicated
Suppose you are going somewhere and feeling it difficult to find the right way, then you will definitely feel frustrated or irritated. The same happens with the customer when he finds the navigation process complicated. The interface is user-friendly. The customer must not feel it difficult to get what he actually wants. Try to design the menus and the dropdown lists very smartly.
Another common mistake is using the hamburger menus. Hamburger menus can be great for displaying the main menu on your website and then adding content and features underneath. But, if you use them all the time, people will start to get annoyed and don’t know what to do with them.
Page Titles Are Not There
Every page on your website must be labelled properly so that the user can easily understand what they are looking for and what is available on that particular page. How do you take it if you visit a blog without any titles? Would you be able to understand its purpose and the idea behind it? The user faces the same problem, which leads to their frustration and bounces off.
Relevant Links Are Not There
Along with the information you are providing, try to give a link to the things that your customer might want to see. Suppose they are reading a section about a particular product, then you should make sure that you have given the link of that awesome product on the side or in between somewhere so that the customer can click it and get to know more about it along with
If you have given the customer testimonials on your site and a user is reading that, then you should provide a CTA button in a visible spot so that the customer can locate it and contact you.
Not Highlighting Key Products
The vast majority of people visit a website because they want something, so you need to highlight what you have on offer as soon.
Failure To Make An Easy Transition From The Homepage To Your Products Or Services
Your website should be straightforward and easily navigable. People should be able to quickly find what they’re looking for without too much effort, but that’s not always the case with poorly designed websites that have a lot of content that has nothing to do with products or services.
Hence these are some of the most common mistakes to avoid when designing your website.
Web design mistakes are a common concern for both business owners and designers. A poorly designed website can make it difficult to draw in new visitors and generate revenue. After following these, you will be able to convert your visitors into potential buyers.