All things considered, there’s really no downside to creating an online counterpart to your brick-and-mortar store. Taking your business online instantly makes your wares available to millions of prospective customers. No matter how successful your enterprise is, ignoring such a sizable chunk of potential income is ill-advised. Still, if you’ve never created a website – much less a functional online store – you’re liable to approach this task with understandable trepidation. Fortunately, there are a number of ways to take your store into the 21st century without ratcheting up your stress levels.
Hire a Skilled Design Team
If your web design skills are virtually nonexistent, don’t hesitate to enlist the aid of a skilled design team, like the kind found at Network Solutions. These seasoned website builders have all the knowledge and tools needed to craft an online store that flawlessly reflects your sensibilities and professional aesthetic. Taking your input into account every step of the way, the web design gurus at Network Solutions won’t declare the job done until receiving your unflinching approval. Additionally, you’ll have complete control over which features are included on the site. For example, if you’re interested in developing a large following on Facebook, Twitter or Instagram, consider taking advantage of the company’s convenient social media integration tools. Similarly, store owners eager to build up their mailing lists are urged to ask about Network Solutions’ custom newsletter templates and contact forms.
Select a Suitable Hosting Service
When searching for a reliable web hosting service, you’re sure to find an expansive array of options. Not surprisingly, hosting companies vary wildly with regard to dependability, pricing and speed. As a general rule of thumb, you should limit your options to companies that offer around-the-clock support, reasonable monthly rates and high-end security. Luckily, Network Solutions provides all of those amenities – and more. With 24/7 real-person support, automatic malware removal and rates that are affordable on even the tightest budget, Network Solutions is perfectly qualified to host your online store.
Keep an Eye on Your Numbers
When overseeing an online store, it’s important to keep an eye on your visitor numbers and top referrers. This will ultimately enable you to select which areas to focus on when trying to promote your store. If you’ve never promoted a website, it may be in your best interest to get in touch with an experienced online marketing company. In addition to designing and hosting websites, Network Solutions offers a wide assortment of marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising and email promotion. If you’re eager to spread the word about your business, Network Solutions can be a valuable ally.
Refusing to take your store online doesn’t benefit anyone. Not only does it deprive you of potential income, it deprives consumers outside of your locale from having access to your services and merchandise. If you have little to no background in web design, it’s only natural to experience some trepidation when undertaking this task. However, with the help of Network Solutions, you should have no problem turning your brick-and-mortar establishment into a fully-functional 21st century enterprise.
