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Posts Tagged “content”

5 Tips for Crafting A Complete Content Strategy from Keyword Research

keyword

Good keyword research is one of the basics of a successful SEO content strategy. If done correctly it will lead you to create the content that people are looking for, using the language that people are searching with. Using keyword research to identify the keywords people are searching and how often is a powerful benefit. […]

Why content marketing is so important when you use buyer personas

content marketing

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute. The key thing to know about content marketing is that it isn’t just about pitching and […]