When you start a business, you need a high level of confidence. It takes belief in yourself to pitch your idea to investors and promise clients that you can give them exactly what they want. However, don’t let your confidence blind you to some of the simplest tricks for promoting your business.
Mail Promotions to Your Clients
If you think that snail mail is only for bills these days, think again. Your clients are guaranteed to look through their mail every day so that they don’t miss important messages. By sending out your postcards for real estate marketing, you know that clients will at least look at your offers. Don’t clutter up your postcards with tons of information; keep them simple and emphasize your newest promotions. Keep all your previous clients on your mailing list, and reach out to potential customers in your area with this strategy.
Attend Job Fairs and Career Days
When you want to expand your business, you need to hire new employees. Some of the best sources of applicants are job fairs and career days hosted by schools. Find out when your local colleges and high schools are holding their next career days, and apply for a spot. Come ready to promote your company with business cards, pamphlets, and printed applications. Remember, since they are still in school, these applicants probably do not have experience in your industry. However, if they apply, they are more likely to be enthusiastic about your business, and they bring a fresh perspective that is sometimes more helpful than experience.
It’s easy to become overconfident in your first year of running your business. While it’s good to believe in yourself, never let your confidence keep you from seeing the simple steps you can take to increase your company’s chances of success.