YouTube, the second largest search engine in the world, is visited by 30 million users on a daily basis and creates 92 billion page views every month. Every month, thirty-five hours of videos are uploaded to YouTube. So, getting the desired number of views or likes or shares is a difficult task. Just uploading a video is not the last thing. In fact, it is one of the easiest steps in the whole process.
In this article, we are going to go through the techniques to optimize your YouTube video.
# Look for video keyword
In order to generate traffic and have a top-ranking video in YouTube, you need to take the help of SEO experts who can help you find video keywords. Video results appear for the following types of keywords.
- How-to keywords
- Funny videos
The advantage of video keywords over normal keywords is that, if you optimize your video with a particular keyword, which does not have video results, you will receive traffic only from YouTube. On the other hand, with video keywords, you can directly have traffic from the first page of search engines.
Now, that you know how important video results are you must try to find out video keywords. When you search for keywords in your industry, look out for videos on that keyword. Does that keyword have search volume? Make sure that the keyword has at least 300 searches every month in Google. This will help you to assess the fact that in YouTube also the video gets several searches. When you have this insight, you can assess that several users will click on your video when they come across it in YouTube search results.
# Create an attractive video
You must make sure that your video is attractive and appealing. Quality is of utmost importance as the more you offer to your target audience, the more you are going to get in return.As far as the quality of the video is concerned, YouTube measures the user interaction on each video. With the help of YouthNoise, a company offering search engine optimization, you can realize how user experience is responsible for ranking your video on YouTube.
YouTube uses the following parameters to check how user-friendly your video is.
Comments – The more comments your video gets, the better proof you have of the fact that they watched it.
Retention – If your users watch your video for a long span of time, you can berest assured that it is engaging and appealing.
Shares – YouTube measures the number of times your video has been shared on social media sites like Facebook, Twitter, and Google+.
Subscription – In the event that a user subscribed to your newsletter or your channel, you can be sure that your video is of excellent quality.
# Video description
It is important to create a description of your video. The content can be 2 to 3 lines maximum andshould give an insight into the content of the video. One of the best ways to optimize your video is to include search engine auto-complete keyword phrases in it. In the event that your keyword is present in the first 2 lines of the description, you can have more traffic.
# File name
Before you upload your video, you must name it. It should have your name or your company’s name followed by the topic you have discussed.
These are some of the techniques to ensure traffic to your video on YouTube. Hire a company offering SEO services to assist you in this endeavor.
Author Bio – Sophia Johnson is one of the most renowned SEO experts associated with YouthNoise. She is aware of various Internet marketing techniques to increase the visibility of websites.