Sharing website content on social media is still one of the most effective ways to direct immediate traffic to your pages. While the tactic isn’t sustainable without a suitable social media marketing strategy, it is still a great way to promote your pages and direct attention to them.
That bigger, more comprehensive strategy, however, isn’t something you want to neglect. With a good social media marketing strategy, you can amplify your content on a whole new level. In this article, we are going to focus on how you can leverage LinkedIn for marketing your content.
Understand the Platform
LinkedIn is a very interesting social media platform. It is a platform where technical articles and white papers can be as effective as visual posts and videos. To fully leverage the platform, you have to understand it first.
There are several interesting facts about LinkedIn that you need to understand. For starters, you can create a better carrousel using a PDF document than a series of photos; if you want to convey a key message using multiple images, try packaging the visuals into a chronological PDF.
LinkedIn is also where industry experts gather. Instead of targeting a wide range of audiences, you can focus on sharing know-how articles that industry experts are most likely to quote or reshare. This is how you fully take advantage of the platform.
As an added step, make sure you understand the audience you want to target specifically. The more you know your audience, the better you can leverage the platform. At the very least, you can share the right content on this social networking site.
Stay True to Your Objective
Every good LinkedIn marketing strategy has a limited number of objectives. These are the main goals you want to achieve by staying active on the platform and engaging fellow LinkedIn users. When sharing your content, make sure you stay true to those objectives.
Instead of sharing every bit of content on LinkedIn – and lowering the value of your posts in the process – it is much better to share content that aligns well with the objectives as well as the audience. Once again, a sufficient understanding of the audience is key here.
What happens when you have good content that you want to share but it doesn’t fit your objectives? Rely on the personal profiles of key figures in the organisation or business, and then amplify their posts on your business page.
Take Advantage of Paid Marketing
One of the best ways to gain traction on LinkedIn is through its advertising network. LinkedIn, like other social media sites, allow users to promote their posts. If you are not sure about how to maximise the benefits of LinkedIn promoted content without breaking your marketing budget, working with companies like Linkfluencer and utilising their LinkedIn marketing services is the way to go.
At the end of the day, you can do so much on LinkedIn. Improve your understanding of the platform, make sure you stay true to your LinkedIn marketing objectives and don’t be afraid to invest in paid marketing on the platform to maximise the benefits of staying active on LinkedIn.