Good keyword research is one of the basics of a successful SEO content strategy. If done correctly it will lead you to create the content that people are looking for, using the language that people are searching with. Using keyword research to identify the keywords people are searching and how often is a powerful benefit. […]
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action,” according to the Content Marketing Institute. The key thing to know about content marketing is that it isn’t just about pitching and […]
There have never been more regular online users than ever before in the history of the Internet. While marketing is nowhere near a new concept, online marketing is comparatively new. The Internet is always changing, and marketing is always changing to keep up within the digital world and within Internet marketing is the world of […]
Ecommerce is poised itself over the last few years in the market. Opportunities for brands and small business have become surreal to penetrate through various origins into the market beyond their commercial horizons. However, with more competition all around, sellers must bring their best strategies to avoid chaos in the online marketplace for the desired […]
Search Engine Optimization is a set of tools and techniques designed to raise the rankings of a website in the results list of an internet search. Most people will not scroll past the first page of results when looking for something online and many will not look past the first couple of links to find […]
Sharing website content on social media is still one of the most effective ways to direct immediate traffic to your pages. While the tactic isn’t sustainable without a suitable social media marketing strategy, it is still a great way to promote your pages and direct attention to them. That bigger, more comprehensive strategy, however, isn’t […]
