Finding the right search engine optimisation agency for your business is becoming ever more difficult. There are simply a lot of options to choose from and it becomes hard to weed out the good from the bad. SEO has become a necessary part of any online marketing strategy, and finding the right agency can make the difference between having a successful website or a mediocre one. Here are some strategies to consider when looking at hiring an SEO agency, which will hopefully make the process a little easier:
Don’t Believe Everything You See
Unfortunately, the SEO business has been plagued by inefficient companies that talk a big game, but fail to live up to their promises. There are literally hundreds, if not thousands, of SEO agencies with websites that look professional and that claim to work for major corporations. The fact of the matter is anybody can throw together a beautiful website with comprehensive lists of whom they currently work with or have worked with in the past. This is all well and good if they are truthful about their claims, but usually they are exaggerating or flat out lying. Don’t get suckered into any one of these companies unless you have done your own research on them. Any leading SEO agency in London, or anywhere else in the world, will be more than happy to prove their work history to potential customers. Companies that are hesitant to do this or give you the run around should be avoided.
The Human Element
Search engine optimisation is not an easy thing to get right the first time around. Often, there are going to be bumps in the road, and when these issues arise you want to make sure that the SEO agency you are using is easy to talk to and open to criticism. This is not always easy, as people in the SEO business may not be the most outgoing and people-friendly individuals. If the initial conversations with an SEO agency representative do not go well, or something just doesn’t feel right, it is advisable to keep looking. You want to find an agency that you enjoy talking to and one that is open and friendly to your ideas.
Another thing to be on the lookout for is honesty. If you think for even one second that your SEO agency is lying about their figures or business strategies, then cut ties with them immediately. SEO is all about providing and proving that the strategies they are employing are getting the traffic funnelled to your site. If these numbers are not what they claim to be, then there is a problem.
Lastly, it is a best practice to do your best to make sure that the SEO agency you are using is not being used by one of your competitors. This will drive up the price of their services because they will be playing one side against the other, which will increase the amount you are paying them.
