Hello guys Luis here and today I will be talking about why On-Page SEO and Off-PageSEO are the keys to the Search Engine’s Heaven
So what is the deal with On-Page SEO and Off-Page SEO? Well, the deal is simple. If you want to rank higher in the search engines and increase your SERP (Search Engine Result Pages), you will need to know how to do both On-Page SEO and Off-Page SEO.
Now before I even continue let me tell you that both parts of SEO are easy to understand and easy to apply. However the whole process is too Tedious that can make you easily quit your Website’s SEO Optimization.
But let me ask you this, do you know what On-Page SEO and Off-Page SEO is?
What is On-Page SEO?
Well again as I have mentioned before in different posts, in simple terms, On-Page SEO is everything related to the optimization you do directly inside your website. That optimization could be related to Text, Pictures, Videos, and all the HTML Markup you use on your site like Meta Tags and H1 Tags.
Even that I am not going to be teaching you in here how to really apply On-Page SEO directly on your Joomla Websites because that will require a whole training, I will recommend you to focus your attention on the following 7 On-Page SEO factors.
7 On-Page SEO factors that I recommend you learning for your Joomla Websites.
1. Title Tag
2. Meta Tag Description
3. H1 and H2, H3 tags
4. Bold and Italic Text
5. Image Name and Alt Text
6. Keyword Ratio inside your body
7. Friendly URLs
Of course you will need to first do your Keyword Research and then apply your keywords inside these 7 different On-Page SEO factors.
Now even that I have proved myself several times over that anyone can accomplish page number one in Google just by doing Off-Page SEO (Link Building), On-Page SEO is still really important not because the search engines but mainly because your visitors.
That’s why I have always said that you should never optimize the URLs just because the Search Engines.
Now what about Off-Page SEO?
What is Off-Page SEO?
Well Off-Page SEO is just merely the creation of links and in general the more links you create the better for your site. However don’t forget about the quality of the link. A link coming from the White House Website will be more important than a link from your friend’s blog.
Now have in mind that these links are going to be created in websites that are outside your power.
For instance you could create links by just:
1) Visiting blogs and commenting in them.
2) Visiting forums and becoming active members.
3) Visiting Article Directories and submitting your articles.
4) Visiting Web Directories and inserting your website inside them.
There are going to be several other ways that you can create links but what you need to keep in mind for right now is the most links you have pointed to your site the better.
Also you need to know that links coming from Government Sites and Educational Sites are normally the most powerful according to several SEO professionals out there, but those kind of links are normally really difficult to get.
Before finishing this post let me give you some quick SEO Factors to rank better on the search engines.
These factors are going to help you to know when to apply On-Page SEO and Off-Page SEO.
So here we go, if your keywords are:
1) Low Traffic and Low Targeted: you can accomplish Page Number One in the Search Engines by doing only On-Page SEO.
2) Medium Traffic and Medium Targeted: you can accomplish Page Number One in the Search Engines by doing both On-Page and Off-Page SEO. But you can also accomplish results only with Off-Page SEO alone.
3) High Traffic and High Targeted: you can accomplish Page Number One in the Search Engines by doing both On-Page and Off-Page SEO. Inside this kind of competitiveness, you will need to do a serious link building campaign to outrank your competitors.
However, remember that even that I know you can accomplish Page Number One in the Search Engines by doing only Off-Page SEO, I will always recommend you to do On-Page SEO and Off-Page SEO inside any Joomla Website.
So guys, I hope you like this post. Let me know your thoughts and don’ forget to comment.