You may think that you are well-informed about all there is to know on cyber-security, but have you ever thought about protecting your brand online? Most businesses completely overlook this aspect of their cybersecurity campaign which can have a disastrous impact on the future of the company.
Your brand acts as the public persona of your business and is a key representation of your company’s image. As a business owner, you should be taking the necessary steps to protect your brand online and not fall victim to the damaging implications that follow illegal activity.
Protecting your brand online means taking action to defend your company against harmful attacks and unlawful brand usage. Fraud and abuse are two of the main reasons why businesses carryout a brand protection campaign. In this guide, we are going to list some of the main pointers to keep in mind when it comes to protecting your brand online:
- Trademark Your Brand
How are you able to prevent other companies from stealing your brand name? Unfortunately, unless your brand is trademarked, there isn’t a great deal that can be done to get the justice you deserve. Trademarked brands are protected by law, meaning no-one else can use your brand name or logo.
While this may not seem important to you initially, imagine if someone wrote abusive content online under your business name that damaged your customer base. Even though you have worked extremely hard to build up your business, something so simple could mark the beginning of the end of your company, which is why you should trademark your brand immediately.
- Hire a Brand Protection Service
All businesses are subject to fraud and online abuse and it can often be difficult to know who to turn to when your business is being bad-mouthed online. While you can’t control what others choose to publish about your brand, FraudWatch International is a service that can step in and aim to remove any damaging content that has already been published about your brand. Specialist security teams are aware of what to look out for when it comes to fraudulent or abusive online activity and can take content down quickly before major real damage is done.
- Protect Your Web Content
Content is ultimately what drives users to your website and showcases what your business can offer. Whether it be eye-catching product descriptions, a gripping ‘about’ page or interesting blog posts, your website is the main platform to secure your online customers and helps you to stand out from competitors.
Inserting a ‘copyright’ sign on each page of your website will discourage others from stealing your content. You can also perform a couple of quick searches online to determine whether your distinctive content has been stolen. You can do this by browsing certain phrases from your own web content to discover whether they have been applied elsewhere. Ifanycopy has been stolen, you are within your rights to take legal action.