From ancient Asian-inspired games like Pai Gow poker to modern twists on traditional favorites like chuck-a-luck, there are more than enough lesser-known casino games to keep you intrigued until you’re ready to try your hand at them and master them.
Pai Gow Poker
Pai Gow Poker is a fun twist on the game of traditional poker as it is blended with the ancient Chinese tile game that is called Pai Gow. In this game, players are dealt seven cards and using these, must create two separate poker hands to play. One needs to be a five-card hand or High hand, while the other needs to be a two-card hand known as the Low Hand.
The main aim of the game is to beat both of the dealer’s hands (their high and low hands) in order to win the game. This unusual pairing of high and low hands in Pai Gow Poker provides a refreshing twist on the classic poker gameplay and gives players a new way to try and balance hand management with strategic gameplay.
Dragon Tiger
In a move that is similar to Baccarat with its three-bet option for players, the game Dragon Tiger is a similar game with a decidedly Asian twist. The card game itself is both simple yet captivating and is one which is said to have been created in Cambodia. It has since gained popularity and can be found in numerous casinos across Asia and is often found at online casinos havens as well as gaming platforms. The rules of the game are fairly simple.
In Dragon Tiger, players need to wager their money on whether the Dragon hand (which embodies the Dragon) or the Tiger hand (which represents the Tiger) will have the higher value card dealt to it. Players are also able to place a Tie bet, and if this is won, then the player will get 50% of their bet money back, along with 10 times the amount of the Tie bet paid to them. In the case of the player getting the bet right whether the Tiger or Dragon has the higher card, payouts will be even money, or they will be 1x the amount of the initial bet made.
Since the game features very straightforward rules it’s easy enough for beginners to master, and combine this with the fast-paced gameplay, it has quickly become an easily accessible and fun option for players of all skill levels to enjoy.
Sic Bo
A beloved ancient Chinese dice game, the choice of playing Sic Bo is one you should say yes to if given the chance. After its rise of popularity in casinos around the world, it has a home on many casino floors, though for those who can’t travel or don’t wish to, there are plenty of online sites like Jackpot Wheel casino that may offer it as a top-tier dice game.
The rules of the game are simple: players need to place their money on the outcome of three dice. There are a host of different dice combinations and choices to be bet on, and the odds for these are fairly competitive. This ensures it stays a top choice for players of all skill and wager levels, and the high winning payouts ensure players return to it again, and again.
Keno
One of the most famous lottery-style games from China, this game has been around for literal centuries and is still popular today. The rules of the game are simple: players are required to pick a set of numbers from a wide, predetermined range, and then can place their wagers on what they believe the outcome of the random draw will be.
Depending on how many numbers a player chooses, they have the possibility of reaching a potential payout. This ensures that players return over and over again in the hopes of winning the jackpot. Thanks to its fairly straightforward rules and relatively fast-paced gameplay, Keno is a good choice for those who favor games of pure luck rather than skill.
Craps
If you’ve ever visited a casino, then it’s highly likely you’ll have spotted the lively Craps table, which almost always offers patrons a bustling atmosphere and inviting setup. However, even if you’ve seen it, that doesn’t mean you’ll have ever tried it – and as dice games go, it’s rather unusual in that it has outright losing numbers. In the game, players are required to wager on the outcome of dice rolls, and as such, bets are placed on various combinations and totals.
For those who don’t know, a throw of 7 or 11 is considered to be a winning throw, while the numbers 2, 3, or 12 are almost always a losing throw for that same bet (and this is called craps). Craps offers fast-paced gameplay which tends to provide players with a memorable and exhilarating experience and combine this with a social atmosphere, it’s a great choice for those who like having a crowd cheer them on or commiserate with them.
Chuck-a-Luck
Chuck-a-Luck is a dice game that offers players the chance to wager on the outcome of three dice rolls. It started out in English pubs and at American Dockyards, and quickly spread to become a lesser-known but well-loved dice game option in several land-based and online casinos. In the game Chuck-a-Luck, players place bets on specific numbers appearing on the dice, with varying payouts. The game’s simple rules and unique gameplay setup help to make it a popular choice among casino enthusiasts looking for something different.
Exploring unusual casino games can add a new dimension of excitement and adventure to your gambling experience and can lead you to a newfound game you’ll love. Whether you’re drawn to the strategic complexity of Pai Gow Poker or are after the traditional enjoyment of the lottery-style game of Keno, there’s a unique game waiting to be discovered by you at the casino.
]]>With the proliferation of the Internet of Things (IoT) devices, visibility into your network has never been more critical. Knowing what devices are on your network will help you prepare for attacks. It would be best to use secure hardware and keep cybersecurity vulnerabilities in mind throughout development. For example, you can mitigate the risk of a car key hack by placing the FOB in a metal box away from hallways and windows.
Organizations should consider implementing network access control solutions to secure IoT devices and networks. Unfortunately, traditional network access control methods rely on an outdated trust model. As your network edges expand, you will need network access control solutions to ensure your entire infrastructure’s security. With network security solutions designed with zero trust in mind, you can ensure the safety of your network.
Network access control solutions should identify the devices connecting to your network and provide a baseline for monitoring and tracking them. Network segments can also be created to identify any suspicious activity. Security gateways are another way to ensure the security of your IoT devices. They act as an intermediary between the IoT devices and your network and have more memory and processing power than IoT devices. They should also enforce the least-privileged access principle, ensuring that only the devices need access to perform their function.
Network access control (NAC) is essential to prevent unauthorized devices from connecting to your network. Unauthorized devices can be anything from employees bringing them to devices not registered under a BYOD policy. Even IT teams may forget about a device running after testing, so NAC helps them identify and prevent it from connecting to the network. The emergence of the IoT and BYOD has shifted the requirements for NAC. Instead of relying on manual authentication, NAC automates these processes. Furthermore, NAC helps IT administrators determine if special compliance rules apply to a particular device.
NAC is beneficial for organizations deploying Internet of Things devices. Since IoT devices are not typically protected by antivirus or host intrusion prevention software, they can become a dangerous target for attackers. NAC can help mitigate the risks posed by IoT devices by allowing administrators to implement different access policies for different categories of devices. It can also help organizations manage IoT device access policies for contractors, consultants, partners, and non-employees.
Network access control solutions enable you to define policies for granting access to different users, devices, and systems on your network. These policies determine who can access network resources and prevent unauthorized access. You can also define policies based on the purpose for which the network is used. This means you can decide who can access information and what they can do with it.
The first step in implementing network access control is to define user identities. This can be done through a directory system, which can classify users and groups by their roles. Permissions are the next step, and this process involves categorizing users and groups by the level of access they need to perform their job duties. Finally, you should only grant users access to the network resources they need.
Another critical step in implementing an effective network access control solution is identifying the users and devices that can be trusted. For example, employees often use their widgets to access network resources but are not registered under their BYOD policy. This creates a problem for the IT team, as employees may leave these devices running after testing. Network access control solutions can help you protect your network by identifying these unauthorized devices and limiting their access privileges.
Network access control solutions can protect your network from security breaches by automatically disabling unauthorized devices and quarantining them. These solutions can also monitor device behavior and apply security analytics and machine learning. Whether tackling an ongoing data breach or containing a ransomware outbreak, network access control solutions can help you minimize the damage and reduce risk. When used with automated detection, these solutions allow you to respond immediately to security threats and minimize any impact on your business. Network access control solutions give network administrators complete visibility into connected devices and the ability to profile them to improve security policies. These solutions also enhance incident response by limiting access to corporate resources to authorized users.
]]>With more than 5 years of experience designing websites, Ariana Grillo has developed a set of criteria that she has used to create successful websites with more than 10K visitors a day. She recently designed the latest rebrand for a Brooklyn boutique hair salon, Little Lion Salon, a project by Better Future. Below, she outlines the five essentials for creating a modern website that stands out online with an emphasis on functionality, aesthetics, social impact, and humanistic values.
1. Consistent and Strong
Branding and design elements should be cohesive throughout the entire platform. Instead of using 10 different applications of the same design, try sticking to 5 that work and repeat them throughout the website for consistency. Don’t be afraid of repetition. It’s actually needed when positioning a brand in your customers’ minds. You can make small variations to one same application, like in size or color, but the element should be consistent. For Little Lion Salon’s website, we used organic floating images and statement quotes sections on almost in every page.
2. Clear & Clever
Websites should be easy to understand and follow, regardless of your target market or how Avant Garde you want your design to be. You don’t want someone to leave your site after a few seconds because they couldn’t find what they were looking for. Design and originality are important, but these elements need to make sense for all website visitors. Keep your menus, calls to action, and important information visible for your audience. For Little Lion’s website, we even repeated the info as needed throughout the entire site.
3. Attractive and Quality Content
Images & videos are worth 1000 words. Nothing says more about your brand than curated photography or interesting quality videos. Yes, a professional photoshoot is worth it. Just be careful not to affect the performance of the website by adding heavy content. Measure the website’s loading speed after putting in your content to make sure it isn’t dragging it down. It’s also important to show your audience a preview of the spaces or products they will see when they visit your business or place an order online. For Little Lion’s website we used beautiful short clips playing on a loop that not only adds dimension to the page, but shows the team’s talent in another level.
4. Concise & Impactful Storytelling
The truth is most people don’t read. Too much text can easily turn people off even if it’s informative. You have a very small window in terms of keeping their attention, so make sure your content is impactful. Stay away from long body texts and copy that is difficult to understand. Get to the point quickly with bold headlines and keep storytelling as visual as possible with accents, imagery, and or key statements/words.
5. Proper Responsiveness
Seventy percent of current internet users will visit your website on their mobiles instead of their computers, so don’t forget about the interface of your mobile website. The content should automatically convert to a vertical screen with the appropriate size to make sure viewers can still see what’s on the page. The fonts should be big enough to read and the imagery should have the right format without cutting off important elements. Your mobile version should be just as, if not more, important as your desktop site. For Little Lion’s website we had to adjust their images and videos as well as their interface motions to make sure it worked properly.
Design by Ariana Grillo
Website Implementation by Better Future
As business websites have become an expected offering across almost every single possible industry, the level of online competition has also risen. In order to ensure you are getting the most possible value out of your business website, you will need to update your site regularly, to keep in line with the most recent trends and innovations. The list below outlines some of the biggest trends and innovations you should incorporate in your website design for 2022.
One of the biggest trends of the last few years, in terms of aesthetic website design, is the use of a subdued, toned-downcolor palette, but this is changing in 2022. Using bold, bright colors in your web design for 2022 will not only ensure that you are able to keep up with the latest trends but it will also help you stand out from the toned-down competition.
This trend has been a very important factor for years and it will continue to be a priority in 2022. As Blue Line Media,web design Cheltenham, explain; the speed at which your website loads is hugely important, not just for search engine optimization but also for customer loyalty and conversion rates. As studies from Google have found, the majority of customers will click off a site that takes more than three seconds to load. Making sure to have fast loading speeds is vital for any successful website in 2022.
Consumers know that unless they take special measures, their online behavior is being tracked and collected. In 2022 websites will need to take advantage of the consumer data they have available to them to personalize their website design. Personalization can be hugely valuable, allowing you to form deeper, more meaningful and longer-lasting connections with your customers.
Chatbots are by no means a new trend but they will continue to be vital in 2022. One of the reasons why chatbots are set to be such a big trend is due to the numerous innovations that have occurred in the field. This means that chatbots can respond in a much more natural way, which will again benefit the relationships you are able to form with your customers.
The way that people are accessing the internet has changed a great deal in recent years. One of the biggest influences in consumer internet behavior is the rise of voice-activated software and devices. With more people using voice-activated software and devices than ever before, you will need to restructure your website design to ensure you are able to win all potential customers, no matter how they are accessing the internet.
]]>Web design professionals are actually in demand. A source states that the number of jobs in this domain is likely to increase up to 8% in the US, which is faster than an average. You can estimate their pay scale with the fact that the median annual wage of web developers and designers was $77,200 in May 2020. This scale is likely to rise year after year.
So, the scope is great in this domain.
Simply put, a web designer designs the layout of any business or operation. They closely work with web developers in designing online presence of a celebrity or business or organisation.
In short, they are responsible for putting all individual components together that prepare a frontend of the website. It is what you see over the internet by clicking on any URL and a web design company prepares. Creating graphics, navigation and adding responsiveness are the most prominent things that define this profile.
Besides, you should be aware of SEO strategies that are closely linked with on-site optimisation. Keep on learning what’s new in designing and web optimisation. It can help you to get a high payout. You may also win customer’s satisfaction this way.
The web designers should have technical skills, such as proficiency in designing software, navigations, layout defining and familiarity with HTML, XML, CSS and JavaScript.
In addition to these, having some soft skills and knowledge of digital marketing and coordination capabilities will be a plus. The nature of learning newly introduced features and SEO strategies can take you to the topmost position where getting desirable salary is way easier. Quick learning and adapting things that come your way should be in your nature.
As aforesaid, the median salary of these professionals can be anywhere around $77,200 annually. This is the average salary package that is popular in the USA for web designers.
Another link of the UK shows that their salary ranges from £18,000 to £24,000. Versatility, experience and upskills add credibility to your profile, which may increase this package between £24,000 and £40,000.
Besides, the freelancing web designing can help you to earn upto $26 per hours. So, it’s up to your experience and skills that decide how much you can earn.
Getting hired for your first web designing project is a struggle. Fortunately, this profile requires creativity, innovation and great abilities to adapt with extraordinary soft skills. You may create some mock-ups to show up during interviews. It should have an incredibly professional look and feel that can strike instantly. Even, you can have a freelancing project with it.
Enclose the mock-ups with an impressive cover letter that can touch the heart of interviewers. Find the job online or through telecommunication. Check for the location where you can easily put down.
These are freelancing fundamentals that you should know about. Discover the reason of why you prefer this option, such as is it flexibility that freelancing offers.
This option is the best when you want to gain knowledge and expertise in this domain. You also learn the skills of coordination, collaboration and become self-reliant like a solopreneur. Some of freelancers focus on designing their own company after gaining substantial experience.
Keep into account that this kind of work style cannot be replace the secure earning of a full time job. You would find many competitors in the market because of an extraordinary method of generating extra income and having experience.
Certainly yes, you can learn advanced web designing online. It is necessary because of the constantly evolving industry that keeps on hiring upskilled professionals. You may opt in an advanced online course to integrate responsive designs while understanding platforms where the frontend is going to run.
Web design is an exciting journey to a creative career that brings along possibilities through your potentials, skill sets, abilities, soft skills and positive approach. Be adaptive to different industrial requirements and their work styles and keep on improving year after year to get settled in the position that you think about.
]]>Over half (79%) of small businesses rely on digital tools and solutions to do everything from HR and e-commerce to customer support. But who is manning the helm when small business owners and operators go home, or get pulled away for a critical issue?
Considering that small business is, by definition, small, it’s no surprise that many are using artificial intelligence to future-proof their businesses. Automated and AI-enabled CRM systems collect valuable customer and marketing data, while AI also provides small business with 24/7 customer support, voice-search functions, prediction of customer needs, allocation of targeted advertising, and collection of the most accurate and comprehensive information on all aspects of the business.
It’s estimated that by 2024, there will be more than 1.9 billion 5G subscriptions worldwide (Statista, 2021). This long-awaited 5G technology is the most cutting-edge, super-fast data transfer solution, providing a faster and better user experience. Small businesses are using 5G to stream their content faster, improve customer experience by providing real-time assistance, collect high-impact local and international customer data, and provide a more personalized shopping experience.
Global mobile and tablet internet usage overtook desktop usage for the first time in 2016, and has since steadily increased, with the help of the e-commerce boom and, more recently, global lockdowns. Mobile phones make up 73% of total e-commerce sales, meaning it’s vital for small business to optimize their webpages and applications for mobile and tablet devices, which connect and load faster, are more portable, and provide an extreme level of convenience to customers.
The recent COVID-inspired shift in user expectations has forced every business owner to at least consider digital transformation, or wither and die on the vine, while their peers prosper on the cloud. Anti-digital holdouts found nothing but trouble when COVID lock-downs forced employees to work from home, and customers to buy from home.
Small businesses use an average of between 25 and 50 software-as-a-service (SaaS) solutions to manage everything from customer interactions to finance. Many remote and in-house employees rely on PI systems to collect, access and store data in real-time, allocate and contextualize the data, and visualize and monitor their network. Others are bridging the remote-work gap by deploying platforms like Slack and Teams, and ERP solutions to manage everything from HR and customer relationships to accounting. With these solutions, remote employees have access to everything they need, while also feeling supported by management.
Only those with supreme hubris could dismiss the recent string of massive and far-reaching hacking and ransomware events. Malware introduced through phishing emails, exploiting work from home trends and COVID-panic, can sit undetected in your business network for months or even years. Small business is at particular risk – yes that’s right! Most major hacking events of 2020-2021 started with a small and unprotected subsidiary of a larger company. Hackers infiltrate small business faster than large enterprises, and once inside, climb the ladder to the big fish, leaving destruction in the wake. Implementing the right cybersecurity solution, and training employees on digital health practices is the only way of the future.
A small business without a social media presence is the proverbial tree in the woods. If no one sees or hears it fall (or fail), did it really exist in the first place? Social media advertising is one of the biggest small business tech trends of this century – with blogs, YouTube or Instagram influencers, pay-per-click marketing and Facebook and TikTok ads, ensuring your content is on-demand 27/4, and being vouched for by “real people.” For those not ready to embrace the ambiguous “influencer” marketing strategy, social media and digital marketing are the most cost-effective options for both local and global business marketing, sustainability and growth.
Small business owners often feel that no one has their back – and it can be overwhelming. By implementing any one of these cost-effective and powerful technology solutions, your small business will be closer to eliminating the time-consuming daily grind, and able to focus on real and sustainable growth – take steps to automate your success today!
]]>The first thing you need to work on before you become a freelance developer is your portfolio. This will be what attracts clients to you, and it’s worth getting some work experience elsewhere for a year or two if you can. Alternatively, take some time developing apps yourself if you can use them for your portfolio. Either way, you need to be able to show off your skills and give clients an idea of what you can produce for them.
As a web developer, you’ll already know how much you will have to rely on certain software to complete your projects. Getting all of the programs you need might be costly, but it will be worth the investment once you get on your feet as a freelancer. You should also remember to get software that can help with data breach prevention to protect your development project, as well as general cybersecurity measures.
Another thing you’ll need to think carefully about is the rates you charge. You might prefer to offer clients a flat rate based on the size of their project, but an hourly rate might be better for you in the longterm. This is because some projects might take you longer than others, and you could end up losing money due to time spent on one client’s project and being unable to move on to your next job. If you are going to charge a flat rate, make sure you’re making a realistic calculation of how long the project will take you and use an hourly rate to come up with the final cost.
You will also have to be ready and willing to do some networking if you’re going to make it as a freelance developer. Networking is always a smart thing to do even if you’re already in full-time employment, as it can present you with career opportunities that you might miss out on otherwise. As a freelancer, this will be how you connect with other professionals in your field and introduce yourself to potential clients, which is a must if you’re going to survive as a freelancer.
Becoming self-employed isn’t easy and can be a big risk, but one that can pay off handsomely if you’re successful. If you’re a web developer who would prefer to work for yourself, consider the tips above to help you get started.
]]>Most consumers own speakers and rely on voice assistants for their daily needs. Poking at screens has become less thrilling for people who rely on devices for everything from GPS to grocery shopping. 71% of consumers prefer voice search over typing. Optimizing your e-commerce site for voice search opens up a whole new world of more tech-savvy consumers, and simplifies the search and purchase process for customers.
Customers in 2021 expect a cohesive shopping experience across all channels. The “spray and pray” approach might get you exposure, but it’s important to maintain a consistent brand image and customer experience. If you think this sounds difficult, you’d be right. Analyse and optimize the channels your customers use most often, before expanding into new areas. A strong foundation in a smaller pool of e-commerce channels will help you build a loyal customer base, a recognizable brand, and will provide the data you need to expand onto other profitable channels as needed.
A customer question like “shipping cost” may seem like an easy win, but imagine 500 of these messages flooding your inbox. Even the most resourceful employee will be busy answering these queries for hours, while more come in. Implementing AI to handle easy questions and customer service inquiries will ensure your employees are free to answer more complex questions or resolve more pressing customer issues. AI gets less robotic every day, making it perfect for use with any customer base.
20 years ago cash was king.. E-commerce sites are all enabled with card payment options or link directly with bank accounts, but adopting new payment methods like buy-no, pay-later (BNPL), lease-to-own and even QR code payment, is looking like the way of the future. In tech and e-commerce forward markets like China, QR codes are already used for everything from online purchases to personal transfer of money between individuals. Looking to other markets for future trends is certainly the best way to stay ahead of the curve, and even attract consumers from different countries.
In early 2020 we noticed the prices for hand sanitizer and toilet paper shooting up overnight. Dynamic pricing will automatically adjust the price of your product depending on supply and demand, competition and other, ever-changing market conditions. You may have seen this in play in the hospitality and travel industries, but it’s slowly bleeding over, and enterprises are using it to their advantage. For example, some businesses charge less for their products that come directly from a shipping warehouse, as they eliminate the need to process, stock or restock the item.
Goodbye B2C and Hello B2Everyone! Mobile is already dominating the e-commerce landscape. Again, we look globally for our future trends. 80% of consumers in the USA have never used a tap-to-pay method, while users in the UK and Australia use this method daily. Optimizing your site for mobile is just the first step. Consider implementing an array of mobile pay methods to reach the broadest subsection of consumers, and be prepared for the day when this trend takes hold in your area.
E-commerce businesses are using augmented reality (AR) to make a more concrete connection with the consumer by changing the relationship between shopper and product. While purchasing glasses once required a trip to the store, now AR lets customers try on glasses virtually, leaving them excited for a purchase that they have already invested in financially and emotionally. Making room for the diverse needs of customers is at the core of AR success, and we can expect to see more customers demanding to see how a product fits into their lives, before it actually arrives.
Change is inevitable. To continue to follow an unproductive course of action is the very definition of insanity. Luckily, the internet provides us with both a place to sell our goods to a wider, global audience, and a way to predict future changes in the market, consumer preferences, and e-commerce. Being aware of trends will make or break any business – and those wishing to be on the forefront will certainly be looking to the future, and making the right adjustments to keep their business booming.
]]>Facebook is the most used social media platform with billions of active users. As a result, it has become a key place for marketers to market their brands. One of the many efficient ways to gather user trust is a review given by an existing user.
Potential users do their part of research before investing in a brand. Then, positive and well-responded negative reviews help them make their final call.
Reviews play an influential role in customer acquisition. They act as an authentic source of advertisement and are one of the best forms of social proof for your brand. Therefore, utilizing this asset optimally is non-negotiable. One way to do this is by embedding it on the websites of the brands.
Here are some stats to consider:
Having known the facts, now let us look at the other aspects of displaying Facebook reviews on website:
Building a social media presence and getting favourable reviews from your users is not enough by itself to upsell as millions of people are still not following your business on Facebook.
By displaying Facebook review widgets on your website, you can easily reach out to them and others and increase your reach tremendously. Well, isn’t that the biggest advantage of social media? A boundless reach?
User engagement is no more a fad. Brands that struggle with engagement, struggle to thrive in the sphere of online competition.
But by displaying Facebook review widgets on your website, you can easily overcome this obstacle. The visitors will be hooked to know what the existing users have to say about the brand and their experience after incorporating its products into their lives.
Moreover, since the widget gets updated in real-time, it can further lure the viewers’ attention and keep them hooked.
Your website creates the first impression in the minds of the visitors. An unattractive website will turn their attention away from your brand. So, to ensure that your website is vibrant and self-speaking, embed a Facebook review widget.
UGC influences the minds of the users and how! Landing upon pages that boast about your customer’s reviews, customized to align it with your brand’s aesthetics, will effortlessly create an amazing first impression and might even induce them to make a purchase.
Upselling is the biggest concern of businesses today. Here, leveraging UGC comes to relief, as it influences the purchase decisions of 90% of the buyers.
Users use social media platforms to discover products that they can incorporate into their lives. By showcasing them UGC, you create a sense of familiarity in their mind. It further helps in capitalizing on the inspiration and impulse of the users.
Greater lead generation and conversions aren’t far-fetched with user-generated authentic content embedded on the website.
User trust isn’t an easy win while conducting business online. To win the trust of your audience, showcasing authenticity, reliability, and credibility is important.
Users trust faces more than a faceless brand. They look up to the reviews, experiences, and opinions that the existing users of the brand share to know if the brand is worth their trust and investments or not.
Moreover, users’ trust drives brand advocacy and loyalty too. Users that trust your brand are likely to stay with you on your journey and might also promote your products more often than not by word-of-mouth marketing.
By displaying Facebook reviews on your website, you tremendously improve your search engine’s ranking.
When visitors land upon your website and run through customer reviews, the time that they spend on it increases. An increased visitor dwell time further contributes to improving the ranking of your business’s website.
An improved search engine ranking can further help you improve your business’s reach and lead generation capacity.
The benefits of displaying Facebook reviews on the website are massive. More and more brands are opening up to showcasing their users’ feedback on the website as a part of their marketing strategy to boost their market penetration efforts.
So, now that you know about the practice being impactful, cost-effective, and result-driving, why not implement it still?
]]>Using keyword research to identify the keywords people are searching and how often is a powerful benefit. If you’re clever, you can apply those insights to the benefit of your entire marketing approach. So here are 5 tips for getting the most out of your keyword research to craft a complete content strategy.
Now, let’s get started!
Your company sells products or services that people want. But how do you know what people want so that you can sell to them online in the right way? The answer is keyword research.
Keyword research is like a radar that lights up the products and services people care about, the questions they have, and the terminology they use to describe it. By conducting keyword research, you can begin to understand your prospective customers’ search patterns. What search terms are they using? How are they thinking about your products? Keyword research can help you create content that “speaks the same language” as your prospective customers.
Ultimately, both your organic and paid traffic will depend heavily on good keyword research, though here we are focused on organic traffic.
The best way to perform keyword research is with a dedicated tool, like the Google Ads Keyword Planner, or KeywordTool.io. In addition to popular resources like these, there are some very creative but lesser-known keyword research tools out there that can help you approach your research in different ways.
Don’t worry about laying down a bunch of money at first. Many of the best tools have a free version, and once you build some experience you can make an informed decision about which tools are worth upgrading to the paid offering.
The single most important tip for mastering keyword research, by far, is to focus on the keywords used by people who are actually going to buy your products. When you’re evaluating keywords, ask yourself this simple question:
If the answer is “yes,” or even a solid “maybe,” then that keyword is worth considering for inclusion in your keyword strategy. But if the answer is “no” or “probably not,” then that keyword is a trap. It is crucial that you not let yourself get distracted by keywords that are being used by people who aren’t going to become your customer!
Always think in terms of customer behavior. Even if a keyword is relevant to what you’re selling, has good search volume, and your business has a realistic chance at ranking for it in search engine results pages (SERPs), that keyword is still virtually worthless to you if it’s not a keyword that your prospective customers are using.
Don’t optimize for people who aren’t going to become your customer!
It’s a given that your website will have pages for your individual products, and category pages for related groups of products. It might seem like these pages are set in stone, and it’s true that you’ll need to include all of the relevant information.
But it’s also true that the tone and focus of these pages are surprisingly open to modification. If your keyword research is telling you that people are focused on the health benefits of your product, your approach to marketing would be significantly different if people were mostly concerned with whether your product was fashionable. Same product, different ways of thinking about it as a customer.
In situations where multiple keywords are a good fit for a given page, you can incorporate more than one keyword on the same page.
There’s another way to tap into the different audiences for your products. If you’ve ever looked at optimized websites, you’ll see that they always have a blog. But why?
Well, suppose your company sells pet supplies. You probably already have category pages for your various product departments (e.g., beds, toys, collars). But what about somebody who’s googling whether they should get their pet microchipped? You don’t sell anything related to that, so you might never think to target a keyword like “pet microchipping.”
Here’s the thing, though: The person doing that search is a potential customer for the products that you do sell. If you were to create a page with good information on microchipping services, where you also remind people of the importance of buying collars or tags with your pet’s information on it, you could earn a sale and a new customer. All you have to do is include links to your relevant product pages.
This kind of supplemental content is a great target for your long-term SEO efforts once your more important pages are in good shape.
The day may come when your needs for search engine optimization and keyword research are greater than you can fulfill in-house. This could be due to the size and growth rate of your website, or the need for professionals who bring their experience of optimizing many different websites. At that point, it’s time to hire a professionalSEO marketing service that can take your content strategy to the next level.
It’s very uncommon for companies with well-optimized websites to do their SEO work in-house. That’s because top-level SEO work, including keyword research, is highly specialized and requires a fairly large staff of experienced people. Just like a satellite TV company wouldn’t have their own rocket division to build the rockets to launch their satellites, it doesn’t really make financial sense for most companies to do their own SEO.
SEO companies will work with you closely to integrate your business expertise with their SEO best practices, including the latest and most effective keyword strategies, to produce impressive long-term results that may just usher in a whole new era for your business.
Keyword research is a vital form of industry research. It tells you what your customers think, and in a way, how they think. Next time you prepare a new marketing initiative or even consider launching a new product or service, Look at the search volume first. If people are already looking for it, you’ll know, and your business as a whole will benefit.
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